a refreshed website with emphasis on a simplified user experience and authentic visual textures. introduced a full brand experience with deep engagement in each sport [boxing, mma, fitness] as well as educational material [how to buy, how to use] to keep the consumer coming back.

additionally, the site was made mobile / tablet friendly with the implementation of responsive wireframing to support the growing mobile consumer base — it was one of the first sites in the sports / fitness industry to utilize a responsive site.





LHP Assets